‘Maxtamize’ VM Storage by Thinking Outside the Storage Box

Today we proudly unveiled the Maxta Storage Platform (MxSP), a major revolution in enterprise storage for virtualized environments that significantly simplifies IT and slashes storage costs while still providing all the enterprise-class features and reliability that customers expect from enterprise. Our approach simplifies and streamlines IT by converging compute and storage resources on industry-standard servers.

What this means is the end of the (storage) box – no more external storage arrays and the associated power, cooling and floor space expenses. Moreover, it is the end of legacy storage protocols such as SAN/NAS and legacy storage constructs such as LUNs/volumes. We’ve automated storage management and integrated it into the virtualization user interface, which should be familiar to all VM/server administrators. Thus, there’s no need to set up and provision storage, create volumes, file systems, RAID groups, and decide how to map VMs to volumes, and so on.

Maxta was founded at a time when it became obvious that the complexities and high costs of traditional enterprise storage were magnified in the virtual data center. For decades, users have been told by hardware vendors that expensive storage arrays are the only way to support enterprise applications. While server virtualization has been reducing the cost and compexity at the server side, the cost and management complexity of storage arrays have been growing and thus untenable for most organizations especially due to the ever increasing volume of data generated nowadays.

Maxta has broken the code to finally integrate storage into a converged virtual data center with a software-only solution. It’s a complete storage stack with the true characteristics of virtualized computing: an efficient, flexible and scalable platform that aggregates and pools resources so they can be allocated at the appropriate granularity on demand.

Maxta’s MxSP supports all server virtualization capabilities that depend on shared storage such as high availability and VM mobility. It provides the ability to scale compute and storage independently, one standard server at a time without having to overprovision resources. MxSP can use any combination of magnetic disk drives and flash technology, including SATA, SAS and PCIe attached, to meet the performance and capacity requirement of virtualized workloads. We’ve developed state-of-the-art VM-centric data services such as snapshot, clone, and replication to support high availability, data protection, disaster recovery, and match storage agility to VM agility. Our capacity optimization capabilities such as thin provisioning, inline compression and de-duplication increase storage efficiency and manage data growth cost effectively.

With these features, and by thinking outside the box, we calculate that MxSP can reduce the TCO of enterprise storage by up to 80 percent compared to traditional storage.

We invite you to join us in changing the future of enterprise storage, and in saying ‘goodbye’ to the box.

- Yoram Novick, CEO & Founder, Maxta


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  • The simplicity, high availability and performance of Maxta Storage was evident from the beginning and we now rely on Maxta Storage for our critical applications.
    Soumitra Ghosh, VP of IT, Driscoll’s

  • The implementation of Maxta software has enabled us to utilize enterprise data services, such as high availability, VM snapshots and cloning, that was previously not available with the iSCSI array.
    Mike Leland, VSS Monitoring, Data Center Engineer

  • We chose Maxta for our virtual environment due to its cost effectiveness and management simplicity. I was impressed by the fact that Maxta’s architecture is able to leverage commodity SSD and SATA drives to get optimum performance and capacity without any cost trade-offs.
    Subha Rajana, VP Operations & CFO, Vedams 

  • Maxta solution can essentially be seen as a server-based storage app; as such it’s a perfect fit for an increasingly converged, and yet heterogeneous, world where easy to deploy and use software management is crucial from both operational and economic viewpoints.
    Mark Peters, Sr. Analyst, ESG

  • The savings potential of implementing Maxta storage encompasses reduced hardware requirements, reductions in data center power, cooling and floor space requirements, and ease of use that allows IT to control storage costs and for VM administrators to control their own data destiny.
    Deni Connor, Founding analyst, SSG-NOW